BlackBerry To Launch New Smartphones

After being silent in the market scene, BlackBerry was set to launch its latest flagship with the company’s new list of smartphones this week.

The Canadian telecommunication and wireless equipment company is expected to introduce the Blackberry Argon, Mercury or Neon to be headed by BlackBerry COO and General Manager of devices, Ralph Pini.

On July 26, the company is having a live online conference  and BlackBerry Ltd. Chief Executive Officer John Chen signaled for the announcement of the new devices. Prior to this, Chief Operating Officer Marty Beard said that the launching of the smartphones was very very imminent.

Speaking at the BlackBerry Security Summit, Mr. Chen confirmed that the phones will run using Google’s Android operating system. Mr.Chen has successfully headed the debut of more than five phones for almost three years of supervision. In 2014, the company managed to sell 1.3 million phones while it sold 500,000 units the previous quarter.

The specs of the Blackberry Argon comprise of a a 5.5-inch QHD display, a 4GB of RAM with 32GB of internal storage, a 3000mAh battery with QucikCharge 3.0, a sport fingerprint sensor and USE Type–C, a 21MP rear sensor, an 8MP sensor front camera and it is powered by Snapdragon 820 Soc.

Meanwhile, BlackBerry Mercury comes with a 4.5 inch full HD display, a physical QWERTY keyboard and it is powered by Snapdragon 625 processor. The Blackberry Neon model has a 3GB of RAM with 16GB of internal storage, a 2160mAh battery, a 13MP rear sensor, an 8MP front sensor camera and it is powered by Snapdragon 617 processor.

Based on the recent earnings report of Blackberry last June 23, the company had a revenue of $424 million wherein $166 million was taken from the software sales.

Desmond Lau, a Toronto-based analyst with Veritas Investment Research Corp., shared that there’s a certain number of customers that want to have the whole integrated product and they may be trying to milk that for as long as possible in order to ensure that the software revenues are maximized.

Recently, shares of Blackberyy Ltd soared 1.61 percent to 8.82 Canadian dollars after rising 1.35 percent on Wednesday. The stock has a 50-day moving average of $6.88 and a 200-day moving average price of $7.19. Currently, the market capitalization of the company stands at $3.54 billion.

Blackberry has a 52-week low of $5.96 and a 52-week high of $9.46. Further, it has a consensus rating of Hold from market analysts and an average price target of $7.37. Typically, a Hold rating means that the analysts suggest to neither buy or sell a security and the stock is expected to perform with the market or at the same trend as the similar companies.

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